Sometimes a book should be a blog series.

  • A blog series should be a single post.
  • a blog post should be a tweet.
  • and sometimes a tweet should be kept in your journal.

But sometimes the reverse is true.

  • That journal article should be shared.
  • That tweet should be a blog post (never a thread).
  • That blog post should be a series.
  • And that series should be a book.

It’s a skill to get it right. But if you start lower down the order, you can always move up.