I recently -complained- wrote about when a book should really be a blog post or series (hey there most business books) but sometimes the reverse can happen where expanding upon a short idea provides greater context and value. I was reminded of a great example of this, expand by Garrick van Buren.

The idea of expand was simple, Garrick posted three tweets every day and then at the end of the week he found out which resonated the most and wrote in greater detail about them for his newsletter (which cost money).

To some degree, I try use micro.blog for a similar purpose. Posting content and seeing what resonates with people. There are no favorites, stars or likes so it’s more about comments but also when I see similar themes appear elsewhere.

This post is actually an example. It’s a continuation based on the reaction to the first and on seeing @PatrickRhone mention Garrick.